Fractional Creative Direction

Senior-level creative leadership and hands-on execution for businesses that need experienced creative support without building a full in-house team.

Growing businesses often reach a point where creative needs become too important to manage reactively, but hiring and managing a full creative department isn’t yet the right solution.

That’s where I come in.

I partner with organizations as a Fractional Creative Director, providing strategic guidance, creative leadership, and hands-on execution across branding, campaigns, design, video, and digital content.

🧭 Fractional Creative Leadership

An experienced creative partner embedded in your business.

✓ Creative strategy and planning
✓ Campaign direction and oversight
✓ Project prioritization
✓ Team leadership and mentorship
✓ Vendor coordination
✓ Long-term creative roadmaps

The Result: Senior-level creative leadership without the cost of a full-time Creative Director.

🎬 Content Production

Produce content that supports your goals and moves your business forward.

✓ Video production and editing
✓ Graphic design
✓ Marketing materials
✓ Social media content
✓ Presentations and collateral
✓ Digital campaign assets

The Result: Consistent, high-quality content without the overhead of an internal production team.

🏛️ Brand Strategy & Systems

Build a brand that scales with your organization.

✓ Brand positioning
✓ Visual identity development
✓ Brand guidelines and systems
✓ Messaging alignment
✓ Marketing asset systems
✓ Multi-location brand consistency

The Result: A cohesive brand experience that builds trust and recognition.

🚀 Campaign Execution

Bring structure, momentum, and accountability to creative initiatives.

✓ Campaign planning
✓ Creative workflow management
✓ Production scheduling
✓ Cross-functional collaboration
✓ Deadline management
✓ Creative problem-solving

The Result: More time focusing on your business and less time managing creative projects.

Flexible Ways to Partner

Ongoing Fractional Partnership

For businesses that need consistent creative leadership without building a full internal creative team.

What it can include:

  • Creative strategy and planning

  • Ongoing design and content support

  • Campaign direction and execution

  • Brand oversight and consistency

  • Regular planning and prioritization

  • Coordination with internal teams and vendors

Project-Based Creative

For businesses with a defined creative initiative that needs experienced direction and execution.

Examples:

  • Brand identities and rebrands

  • Campaign launches

  • Video and multimedia projects

  • Marketing collateral

  • Digital content initiatives

  • Creative systems and templates

Creative Strategy & Advisory

For businesses or teams that need experienced creative direction without ongoing production support.

What it can include:

  • Brand and creative audits

  • Marketing and campaign planning

  • Creative team guidance

  • Workflow and process recommendations

  • Brand consistency reviews

  • Strategic brainstorming and problem-solving

LET’S TALK ABOUT WHAT YOU NEED

Every business has different creative challenges. Whether you need ongoing creative leadership, help with a specific project, or simply an experienced perspective on where to go next, I’d be happy to learn more about your goals and see where I can help..