For this project I created the visual identity for Beer Belly TV, including logo design and supporting brand graphics. I developed the primary logo and expanded the concept into merchandise designs such as stickers, apparel graphics, and other promotional items. The work focused on creating a bold, recognizable brand that could translate well across both digital platforms and physical merchandise.

My role involved designing the logo system and producing the graphic assets used for the brand’s merchandise and visual presence. The project demonstrates my experience building a cohesive visual identity that can extend across multiple applications including digital media, branded products, and promotional materials.