Great Smokies Indian Motorcycle Rider’s Group Identity Overhaul

For this project I developed a full visual identity and digital presence for the Great Smokies Indian Motorcycle Rider’s Group. My work included designing the group’s logo and patch, creating supporting materials such as business cards and event graphics, and redesigning the organization’s website.

I also produced multimedia content for the group’s digital channels, including video content for their YouTube page with custom intro and outro graphics, riding footage, and promotional videos. In addition to creating the content, I managed the group’s social media presence by developing posts, graphics, and updates used to promote rides, events, and community activities.

This project involved combining graphic design, video production, and social media content creation to help the organization build a cohesive and engaging online presence.

Group Riding Safety Tips

Just one of many examples of the videos I created from start to finish for the chapter’s YouTube channel. Other videos included multi camera riding videos. This particular video was actually used by other chapters across the U.S. to help train their riders on how to safely ride in a group setting.

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Beer Belly TV - Brand Identity/Merchandise