This project features a logo redesign and expanded visual identity concept for the South Barrington Park District. I designed a new logo system and developed supporting brand materials to demonstrate how the identity could extend across multiple applications. My work included logo design, color variations, stationery concepts, marketing materials, and website mockups.

The goal of the project was to create a cohesive visual identity that could be consistently applied across print and digital platforms while clearly representing the organization’s brand.

The final designs demonstrate how a single logo concept can scale into a broader brand system used across communications, marketing materials, and digital experiences.